Music gives
Growth and value
There are 34,300 concerts a year in Denmark, which corresponds to 100 concerts a day, and the desire to experience live music is increasing. The number of audiences has increased by 400,000 from 2022 to 2023.
More audience for music organisations
It's not just the big mega-events that are attracting more concert-goers, smaller venues such as music associations can also report an audience increase of 22 per cent from 2022 to 2023.
The figures are compiled by Statistics Denmark and include all concert events with public access, regardless of whether the music is a concert with a solo artist, a rock band or a church choir, or whether the concert is held at a venue, a cultural centre or in a multifunctional arena.
See more numbers from live music at Statistics Denmark, which collects and disseminates data on the arts and culture industries.
Aarhus gets great value from the music scene
In Aarhus, Denmark's second largest city, music is also an engine of growth. A new report that quantifies the music economy in Aarhus documents employment and turnover.
The music industry in the city generates a gross value added of just over DKK 1.9 billion nationally, and if you zoom in on 18 selected concerts and venues in Aarhus, the total turnover is DKK 387 million.
Music City employs 2900 people
In 2022, the music industry in Aarhus created a total of 2,900 jobs across the country. Of these, 1,926 people are employed in the primary occupations within music, while 974 people are employed as a result of the derived production (indirect and induced employment).
Provides quality of life and community
The survey also reveals the role of music as a social driver. As many as 90% of respondents see music as an important unifying force and a tool for creating social communities, while 75% believe that music contributes to better health and quality of life.
View the full report: The value and importance of music to Aarhus
The study, conducted by Silverlining Research in collaboration with Promus and a number of music stakeholders, shows the economic and social value and importance that music life and the music industry create in the city.
"The results of the survey confirm that Aarhus' music scene is not only a cultural enrichment, but also an economic and social engine for the city," says Helene Nygaard from Silverlining Research, in connection with the launch of the report.
The study builds on analysis from 2016 - "Music City Aarhus - Music in numbers" - and elaborates on how Aarhus has developed as a music city.